Tuesday, May 28, 2013

The Elephant has landed!

I'm thrilled to have been commissioned to paint another elephant for the Elephant Parade .This year it's for their first ever UK Tour in partnership with Intu and supported by Elephant Communications

The Elephant Parade hope to reach over half the UK's population with their 'People's Parade', taking their herd of 100 elephants showing designs created by artists, young artists, designers and celebrities to 13 locations. The tour will be launched on the 17th July at a secret location, then starting on 21st July for 4 weeks at IntuWatford, will travel the country including venues at Glasgow, Manchester, Cardiff and Nottingham.

The ParadeTour will for the first time include an educational programme aimed at schools, and will be running competitions to find the best young artists creating their elephant designs. Whilst raising awareness about the plight of endangered Asian elephants, thousands of designs produced by young people, will be
enjoyed digitally on big screens at the tour venues with winning designs being recreated on elephants that will join the herds locally.

My design called 'The Butterfly Effect' is inspired by the chaos theory that states that a small change in one place can result in a larger impact somewhere else.
I hope it highlights the importance of each individual making an effort to help the cause of elephant
conservation, however small ...  because like the gentle flutter of a wing, even tiny events can cause ripples that have major impact and can lead to significant change.
The selections of butterflies are native to both Europe and Asia, indicating that elephant conservation is an issue which transcends national boundaries. On a purely visual level the colourful palette and beautiful butterflies are joyous and appeal to the child in us all.

I'll be posting regular updates of my progress on twitter at   ArtistJVC

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